Convallaria, the scientific name of "Lily of the Valley" flower, is a Korean typeface that synthesizes the history and modernity of the Korean letterform.
Convallaria is a geometric and light-weight Hangeul typeface. The name comes from the Genus name of the flower Lily of the Valley. The typeface takes the Korean language to its simplest structure whilst maintaining the brush calligraphic elements in order to bring each letterform back to its place and time of origin.
Due to its unconventional form, Convallaria shows the juxtaposition of history and contemporary that is present in Hangeul typography.
Convallaria is a display typeface, meant for large and simple design. Its hybrid visual elements allow for it to be used with both highly ornamental visuals or minimalistic style.
As a display typeface, Convallaria works better in larger sizes such as posters, large-scale advertisements, etc. However, it can also work on smaller print medium that showcases the font in no smaller than 20 points in size.
The main features of Convallaria are the calligraphic shapes at the beginning and end of the major strokes of each letter. The shapes take the typeface back to its historical roots while the geometric thin lines and unconventional structure reflect modernity of contemporary design.
The combination of the two contrasting visual forms allow the typeface to embrace and work in harmony with both ornamental or minimalistic visuals and design.
Convallaria also have an unconventional combination structure that is unique to Hangeul typography.
Straying away from the rectangular format of many Hangeul fonts that exist today, Convallaria breaks the familiar boundaries of Hangeul and in turn creates dynamic movement as the letters are typed. In a way, the unique structure serves as a slight reflection of the freedom within Hangeul’s calligraphic forms.
* not a complete typeface *