The ohanami collective infographic allows tourists visiting Japan in the flower viewing season to plan their travels in harmony with the cherry blossom blooming periods in terms of city, geography, and tree types.

information design | 2016
 
 

It’s spring season and the country that is one of the major tourist attractions is none other than Japan for its brilliant cherry blossoms.

Ohanami literally means "flower-viewing" and it is a national festival that occurs during this time. Picnics are set up under the tall cherry blossom trees and many individuals celebrate the coming of spring.

Not only are the blossoms visually pleasing, the flowers hold a deeper meaning. They are now Japan’s national identity and cultural icon.

The fleeting nature of the blossoms reminds Japan of the fragility and beauty of life. Although very short-lived and ephemeral, the cherry blossoms bloom explosively, powerfully, coloring the entire country in pink. 

 

The idea of living a full life becomes further emphasized with the beginning of spring.

 
 
 

Japan’s elongated geography widens the range of temperatures, which in turn creates quite contrasting bloom times for the cherry blossoms across the country.  

This infographic lists the capital cities of key prefectures to visualize how their geographic location affects weather and provides future tourists of a general timeframe of when and where they can see the blossoms within their spring break travels.

In northern Japan, such as Sapporo and Aomori, the cold lingers and the blossoms sleep a little longer than central Japan. On the other hand, in the southern islands of Japan like Naha, Okinawa, the cherry blossoms flourish as early as January, thus beginning the wave of spring in Japan.

There isn't just one kind of cherry blossom tree in Japan. Many trees of the genus Prunus fit into the festivities as well. This graph shows the unique and popular types of blossoms and their average bloom times.

This provides future tourists to possibly plan their trips based on which flowers they wish to see.

 

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initial sketches & data gathering