HANGEUL BOJAGI is a fun and friendly language learning kit for the young admirers of the Korean language and culture.

package design | 2016



한글 (Hangeul) is the Korean word for “Korean”, and 보자기 (Bojagi) is the Korean word for the piece of square fabric that wraps virtually any object that fits inside. 

Bojagi is also known to embrace good fortune and hold the inner feelings of people, which encouraged individuals to care for each other and their belongings. 


cultural interaction


The package works to enhance the learning process for young pupils by creating a hands-on experience of exploring both the Korean language and culture. 

Bojagi is one of the prominent methods of carrying and wrapping various items used in Korean culture and it is still used today.


The young pupils are able to experience the Korean culture as they see the pattern of Korean imagery, feel the texture of the bojagi, and wrap up their learning tools with it.

This process allows for the learners to physically interact with the language even before they begin to learn.


The bursts of color and vibrant imagery of various items that represent Korean culture aim to motivate young learners to familiarize themselves with the overall atmosphere of Korea.

All illustrations and typography are rounded to feel friendly and playful for the younger audience.


learning on the go


The supporting box for the books also holds pencils, erasers, and flashcards of the basic Korean alphabet essential for learning.

The box’s second life is a portable workstation with small doors for the utensils which allow users to customize their own collection of tools to make the experience of learning a language personal. 


The physical interactions, personalization, and vibrancy of the package creates a visually stimulating and intellectually motivating approach to the Korean culture.




initial concept sketches


initial box pattern: flashcards embedded into the box itself

finalized book covers

finalized box